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Florack, A., & Palcu, J. (2017). The psychology of branding. in C. Jansson-Boyd, & M. Zawisza (Hrsg.), International handbook of consumer psychology. Routledge.
Gurnaková, J., Sedlár, M., & Gröpel, P. (2017). Who Is the Champion? Performance Confidence and Actual Performance among Emergency Medical Services Crew Leaders. in J. Gore, & P. Ward (Hrsg.), Naturalistic decision making and uncertainty: Proceedings of the 13th bi-annual international conference on Naturalistic Decision Making (S. 217-220). The University of Bath.
Haasova, S., Elekes, B., Missbach, B., & Florack, A. (2016). Effects of Imagined Consumption and Simulated Eating Movements on Food Intake: Thoughts about Food Are Not Always of Advantage. Frontiers in Psychology, 7, [1691]. https://doi.org/10.3389/fpsyg.2016.01691
Rollett, B., Florack, A., Klinger, D., Glaser, K., Hartmann, H., & Werneck, H. (2016). Persönlichkeit und Selbstregulation als Determinanten positiver versus negativer Freundschaftsbeziehungen im beginnenden Erwachsenenalter. Beitrag in 50. Kongress der Deutschen Gesellschaft für Psychologie, Leipzig, Deutschland.
Serfas, B., Büttner, O., & Florack, A. (2016). Using Implementation Intentions in Shopping Situations: How Arousal Can Help Shield Consumers Against Temptation. Applied Cognitive Psychology, 30(5), 672-680. https://doi.org/10.1002/acp.3241
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2016). Attention to Country of Origin Information. Beitrag in Association for Consumer Research Conference (ACR 2016), Berlin, Deutschland.
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Beitrag in 3rd AIB-CEE Chapter Conference, Prag, Tschechische Republik.
Kleber, J., Florack, A., & Chladek, A. (2016). How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing. Journal of Consumer Marketing, 33(3), 153-161. https://doi.org/10.1108/JCM-12-2014-1240
Florack, A., Genschow, O., & Palcu, J. (2016). Implizite Markenführung. in A. Schimansky (Hrsg.), Der neue Wert der Marke: Markenbewertungsverfahren für ein erfolgreiches Markenmanagement (2. Aufl.). Verlag Franz Vahlen GmbH. Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference
Missbach, B., Florack, A., & König, J. (2015). Mental imagery and food consumption. Frontiers in Psychiatry, 6, [48]. https://doi.org/10.3389/fpsyt.2015.00048
Wänke, M., & Florack, A. (2015, Mär 3). Markenmanagement. https://doi.org/10.1007/978-3-662-43576-2_7
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behaviors, 16, 5-8. https://doi.org/10.1016/j.eatbeh.2014.10.011
Rollett, B., Florack, A., Klinger, D., & Mühlbauer, P. (2015). Entwicklungsbedingungen des Selbstregulationsfokus (SRF) nach Higgins.. 22. Tagung der Fachgruppe Entwicklungspsychologie der Deutschen Gesellschaft für Psychologie, Frankfurt, Deutschland.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Beitrag in 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgien.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
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