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Palcu, J., & Florack, A. (2015). Eye Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen. in F-R. Esch, T. Langner, & M. Bruhn (Hrsg.), Handbuch Controlling der Kommunikation: Prognose des Kommunikationserfolgs (S. 1 - 19). Springer. https://doi.org/10.1007/978-3-658-05260-7_11-1
Palcu, J., Kleber, J., & Florack, A. (2015). How store employees influence consumer choice under retail crowding – A social overload perspective.. Beitrag in North American Conference of the Association of Consumer Research, New Orleans, USA / Vereinigte Staaten.
Wänke, M., & Florack, A. (2015). Markenmanagement. in K. Moser (Hrsg.), Wirtschaftspsychologie (S. 101 - 118). Springer.
Susanne, L., Florack, A., & Keller, J. (2015). Self-regulation and protective health behaviour: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology & Health, 30(2), 165-188. https://doi.org/10.1080/08870446.2014.954574
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Serfas, B., Büttner, O., & Florack, A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLoS ONE, 9(12), [e114593]. https://doi.org/10.1371/journal.pone.0114593
Büttner, O., Wieber , F., Schulz, A. M., Bayer, U., Florack, A., & Gollwitzer, P. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40(10), 1248-1259. https://doi.org/10.1177/0146167214539707
Büttner, O., Florack, A., & Serfas, B. (2014). A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children’s Consumption Behaviour. Journal of Consumer Policy: consumer issues in law, economics and behavioral sciences, 37(2), 161-182. https://doi.org/10.1007/s10603-013-9250-0
Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40(3), 904-907. https://doi.org/10.1037/a0035430
Büttner, O., Florack, A., & Göritz, A. (2014). Shopping Orientation as a Stable Consumer Disposition and Its Influence on Consumers’ Evaluations of Retailer Communication. European Journal of Marketing, 48(5/6), 1026-1045. https://doi.org/10.1108/EJM-04-2012-0210
Büttner, O., Florack, A., Leder, H., Paul, M. A., Serfas, B., & Schulz, A. M. (2014). Hard to Ignore: Impulsive Buyers Show an Attentional Bias in Shopping Situations. Social Psychological and Personality Science, 5(3), 343-351. https://doi.org/10.1177/1948550613494024
Büttner, O., Kempinski, M., Serfas, B., & Florack, A. (2014). Can take my eyes off - making a shopping list reduces visual distraction in shopping situations.. Beitrag in 11. Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Wien, Österreich.
Büttner, O., Kempinski, M., Serfas, B., & Florack, A. (2014). Can take my eyes off: Making a shopping-list reduces visual distraction in shopping situations.. Beitrag in 43rd Annual Conference of the European Marketing Academy, Valencia, Spanien.
Florack, A., Kleber, J., Busch, R., & Stöhr, D. (2014). Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology, 24(2), 284-289. https://doi.org/10.1016/j.jcps.2013.09.010
Florack, A., Rohmann, A., Palcu, J., & Mazziotta, A. (2014). How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication. International Journal of Intercultural Relations, 43(PB), 278-288. https://doi.org/10.1016/j.ijintrel.2014.09.004
Rohmann, A., Florack, A., Samochowiec, J., & Simonett, N. (2014). I'm not sure how she will react": Predictability moderates the influence of positive contact experiences on intentions to interact with a host community member. International Journal of Intercultural Relations, 39, 103-109. https://doi.org/10.1016/j.ijintrel.2013.10.002
Florack, A., Büttner, O., & Serfas, B. (2014). Impulsive buying and visual attention: a framework.. Beitrag in General Meeting of the European Association of Social Psychology., Amsterdam, Niederlande.
Rollett, B., Florack, A., & Gaderer, R. (2014). Investigating the origins of self-regulatory focus (RF): Preliminary results of a longitudinal study.. Beitrag in 11. Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Wien, Österreich.
Serfas, B., Büttner, O., & Florack, A. (2014). Jiu-Jitsu for Compulsive Buyers: Arousal in Shopping Situations Can Be Utilized to Strengthen Self-Control.. Beitrag in Society for Consumer Psychology Winter Conference, Miami , Miami, USA / Vereinigte Staaten.
Blanz, M., Florack, A., & Piontkowski, U. (2014). Kommunikation: Eine interdisziplinäre Einführung. W. Kohlhammer GmbH.
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