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Florack, A., & Keller, J. (2013). Self-regulation and strategic motivational orientations in economic contexts. Journal of Economic Psychology, 38, 1-3. https://doi.org/10.1016/j.joep.2013.06.002
Florack, A. (2013). Markenmanagement. in M. Wirtz (Hrsg.), Dorsch Lexikon der Psychologie ( 16., vollst. überarb. Aufl.). Verlag Hans Huber.
Florack, A. (2013). Markenvertrauen. in M. Wirtz (Hrsg.), Lexikon der Psychologie (16 Aufl.). Dorsch.
Florack, A. (2013). Produktinnovationen. in M. Wirtz (Hrsg.), Lexikon der Psychologie (16 Aufl.). Dorsch.
Genschow, O., Florack, A., & Waenke, M. (2013). The Power of Movement: Evidence for Context-Independent Movement Imitation. Journal of Experimental Psychology: General, 142(3), 763-773. https://doi.org/10.1037/a0029795
Kleber, J., Dickert, S., Peters, E., & Florack, A. (2013). Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology, 49(4), 699-705. https://doi.org/10.1016/j.jesp.2013.02.009
Ramelli, M., Florack, A., Kosic, A., & Rohmann, A. (2013). Being prepared for acculturation: On the importance of the first months after immigrants enter a new culture. International Journal of Psychology, 48(3), 363-373. https://doi.org/10.1080/00207594.2012.656129
Leder, S., Florack, A., & Keller, J. (2013). Thoughts about possible failure: regulatory focus and the anticipation of regret. Social Cognition, 31(3), 349-373. https://doi.org/10.1521/soco.2013.31.3.349
Genschow, O., Florack, A., Chib, V. S., Shimojo, S., Scarabis, M., & Waenke, M. (2013). Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights Into Consumer Choice. Basic and Applied Social Psychology, 35(3), 298-315. https://doi.org/10.1080/01973533.2013.785399
Hubert, M., Hubert, M., Florack, A., Linzmajer, M., & Kenning, P. (2013). Neural correlates of impulsive buying tendencies during the perception of product packages. Psychology & Marketing, 30, 861-873.
Büttner, O., Florack, A., & Göritz, A. (2013). Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping. Psychology & Marketing, 30(9). https://doi.org/10.1002/mar.20645
Genschow, O., Florack, A., & Wänke, M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 14, 763 - 773.
Florack, A., Dimofte, C., Rössler, K., & Leder, S. (2012). Brand-related background music and consumer choice. Advances in Consumer Research, 40, 707.
Büttner, O., Paul, M. A., Florack, A., Leder, H., & Schulz, A. M. (2012). Compulsive buyers show an attentional bias in shopping situations. Advances in Consumer Research, 40, 1121. https://www.acrwebsite.org/volumes/1012225/volumes/v40/NA-40
Florack, A. (2012). Das will ich haben! Die Zeit: Wochenzeitung für Politik, Wirtschaft, Handel und Kultur.
Florack, A. (2012). Die tägliche Verführung. Die Zeit: Wochenzeitung für Politik, Wirtschaft, Handel und Kultur.
Büttner, O., Florack, A., & Göritz, A. (2012). For fun or profit: How shopping orientation influences the effectiveness of monetary and nonmonetary promotions. Advances in Consumer Research, 40, 862.
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