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Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. in Proceedings of the 7th European Marketing Academy Regional Conference
Missbach, B., Florack, A., & König, J. (2015). Mental imagery and food consumption. Frontiers in Psychiatry, 6, Artikel 48. https://doi.org/10.3389/fpsyt.2015.00048
Wänke, M., & Florack, A. (2015, Mär 3). Markenmanagement. https://doi.org/10.1007/978-3-662-43576-2_7
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behaviors, 16, 5-8. https://doi.org/10.1016/j.eatbeh.2014.10.011
Rollett, B., Florack, A., Klinger, D., & Mühlbauer, P. (2015). Entwicklungsbedingungen des Selbstregulationsfokus (SRF) nach Higgins.. 22. Tagung der Fachgruppe Entwicklungspsychologie der Deutschen Gesellschaft für Psychologie, Frankfurt, Deutschland.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Beitrag in 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgien.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Palcu, J., & Florack, A. (2015). Eye Tracking und reaktionszeitbasierte Verfahren zur Messung impliziter Kommunikationswirkungen. in F.-R. Esch, T. Langner, & M. Bruhn (Hrsg.), Handbuch Controlling der Kommunikation: Prognose des Kommunikationserfolgs (S. 1 - 19). Springer. https://doi.org/10.1007/978-3-658-05260-7_11-1
Palcu, J., Kleber, J., & Florack, A. (2015). How store employees influence consumer choice under retail crowding – A social overload perspective.. Beitrag in North American Conference of the Association of Consumer Research, New Orleans, USA / Vereinigte Staaten.
Wänke, M., & Florack, A. (2015). Markenmanagement. in K. Moser (Hrsg.), Wirtschaftspsychologie (S. 101 - 118). Springer.
Susanne, L., Florack, A., & Keller, J. (2015). Self-regulation and protective health behaviour: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology & Health, 30(2), 165-188. https://doi.org/10.1080/08870446.2014.954574
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Serfas, B., Büttner, O., & Florack, A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLoS ONE, 9(12), Artikel e114593. https://doi.org/10.1371/journal.pone.0114593
Büttner, O., Wieber , F., Schulz, A. M., Bayer, U., Florack, A., & Gollwitzer, P. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40(10), 1248-1259. https://doi.org/10.1177/0146167214539707
Büttner, O., Florack, A., & Serfas, B. (2014). A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children’s Consumption Behaviour. Journal of Consumer Policy: consumer issues in law, economics and behavioral sciences, 37(2), 161-182. https://doi.org/10.1007/s10603-013-9250-0
Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40(3), 904-907. https://doi.org/10.1037/a0035430
Büttner, O., Florack, A., & Göritz, A. (2014). Shopping Orientation as a Stable Consumer Disposition and Its Influence on Consumers’ Evaluations of Retailer Communication. European Journal of Marketing, 48(5/6), 1026-1045. https://doi.org/10.1108/EJM-04-2012-0210
Büttner, O., Florack, A., Leder, H., Paul, M. A., Serfas, B., & Schulz, A. M. (2014). Hard to Ignore: Impulsive Buyers Show an Attentional Bias in Shopping Situations. Social Psychological and Personality Science, 5(3), 343-351. https://doi.org/10.1177/1948550613494024
Büttner, O., Kempinski, M., Serfas, B., & Florack, A. (2014). Can take my eyes off - making a shopping list reduces visual distraction in shopping situations.. Beitrag in 11. Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Wien, Österreich.
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