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Serfas, B., Büttner, O., & Florack, A. (2018). Contextual triggers, arousal, and visual attention – A consumer psychological framework of impulsive buying. Beitrag in 5th International Conference on Behavioral Addictions, Köln, Deutschland.
Egger, M., Florack, A., & Hübner, R. (2018). How selective attention shapes preferences. Beitrag in 20th ESCON Transfer of Knowledge Conference, Köln, Deutschland.
Florack, A., Egger, M., & Hübner, R. (2018). The Effect of Selective Attention on Preferences. Beitrag in 37th Meeting of the European Group of Process Tracing Studies , Aarhus, Dänemark.
Vogrincic-Haselbacher, C., Dinslaken, I., Athenstaedt, U., Lueger, B., Anslinger, J., Caks, F., Florack, A., & Krueger, J. (2018). To buy or not to buy: Determinants of information search behavior and decision quality in a simulated online purchase. Beitrag in 51. DGPs-Kongress, Frankfurt am Main, Deutschland.
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. in Proceedings of the 47th European Marketing Academy Conference
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research, 80(November), 228-235. https://doi.org/10.1016/j.jbusres.2017.06.006
Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies, 48(8), 1023-1036. https://doi.org/10.1057/s41267-017-0085-9
Palcu, J., Sudkamp, J., & Florack, A. (2017). Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology, 8, Artikel 881. https://doi.org/10.3389/fpsyg.2017.00881
Gröpel, P., & Beckmann, J. (2017). A pre-performance routine to optimize competition performance in artistic gymnastics. The Sport Psychologist, 31(2), 199-207. https://doi.org/10.1123/tsp.2016-0054
Serfas, B., Florack, A., Büttner, O., & Voegeding, T. (2017). What Does It Take for Sour Grapes to Remain Sour? Persistent Effects of Behavioral Inhibition in Go/No-Go Tasks on the Evaluation of Appetitive Stimuli. Motivation Science, 3(1), 1-18. https://doi.org/10.1037/mot0000051
Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (2017). Flag up! – Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research, 71, 154-163. https://doi.org/10.1016/j.jbusres.2016.09.001
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Beitrag in La Londe Conference 2017, La Londe-les-Maures, Frankreich.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. in Proceedings of the American Marketing Association Winter Educators’ Conference
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