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Florack, A. (2011). Wir und die Krise. Multimediale Veröffentlichung, ORF. http://tv.orf.at/groups/magazin/pool/newtonkrisenmanagement121111
Samochowiec, J., & Florack, A. (2010). Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. International Journal of Intercultural Relations, 34(5), 507-515. https://doi.org/10.1016/j.ijintrel.2010.05.003
Matser, C., Van Oudenhoven, J. P., Askevis-Leherpeux, F., Florack, A., Hannover, B., & Rossier, J. (2010). Impact of relative size and language on the attitudes between nations and linguistic groups. The case of Switzerland. Applied Psychology: an international review, 59(1), 143-158. https://doi.org/10.1111/j.1464-0597.2008.00369.x
Florack, A. (2010). Angezapfte Verbraucher. Die Welt. http://www.zeit.de/wirtschaft/2010-07/solidaritaet-marketing
Florack, A. (2010). Das Spiel mit dem Gedächtnis. Die Welt. http://www.welt.de/print/welt_kompakt/print_politik/article10606676/Das-Spiel-mit-dem-Gedaechtnis.html
Florack, A., Friese, M., & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20(2), 193-204. https://doi.org/10.1016/j.jcps.2010.02.001
Florack, A. (2010). Süße Werbung dicke Folgen. Die Welt. http://www.welt.de/print/wams/politik/article10778760/Suesse-Werbung-dicke-Folgen.html
Florack, A. (2010). Werbung in der Kita. Der Spiegel. http://www.spiegel.de/wirtschaft/service/0,1518,693192,00.html
Florack, A., Ineichen, S., & Bieri, R. (2009). The impact of regulatory focus on the effects of two-sided advertising. Social Cognition, 27(1), 37-56. https://doi.org/10.1521/soco.2009.27.1.37
Ineichen, S., Florack, A., & Genschow, O. (2009). The influence of observed body movements on consumer behavior. Advances in Consumer Research, 36, 997-998.
Scarabis, M., & Florack, A. (2008). How the motivation to make fair judgments influences memory for in- and out-group behavior. Swiss Journal of Psychology, 67(4), 241-248. https://doi.org/10.1024/1421-0185.67.4.241
Florack, A., & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43(4), 626-632. https://doi.org/10.1016/j.jesp.2006.05.005
Scarabis, M., Florack, A., & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers' choice. Psychology & Marketing, 23(12), 1015-1034. https://doi.org/10.1002/mar.20144
Rohmann, A., Florack, A., & Piontkowski, U. (2006). The role of discordant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany. International Journal of Intercultural Relations, 30(6), 683-702. https://doi.org/10.1016/j.ijintrel.2006.06.006
Florack, A., & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology & Marketing, 23(9), 741-755. https://doi.org/10.1002/mar.20127
Florack, A., & Scarabis, M. (2006). The impact of regulatory focus on brand choice and category-brand associations. Advances in Consumer Research, 33, 320-321.
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